Hi!
There is no Woocommerce menu, because you did not install Woocommerce (this is not our plugin so it doesn’t come boundled with the theme). WPML is a premium plugin. Our theme works with it, but we cannot sell it with the theme (it’s a premium plugin that you have to pay for).
Most of the import failures come from woocommerce not being able to import categories or some specific media, but the media you’ll have imported are placeholders (we cannot provide images due to Themeforest policy).
We’ve uploaded sliders, and widgets, and everything else seems to be working fine. Be sure to read the documentation provided with the theme for more detailed instructions and how-to’s :)